Vanilla, strawberry, chocolate: 3 flavours of personalisation with Umbraco

Personalisation is all the rage in the world of content management, but it presents real challenges to both editors and developers. What's the best way to segment users? How to you capture content variations? And how do you test and optimise personalised content?
In this combined business- and technical- session, Theo from GrowCreate will showcase 3 flavours of personalisation to suit any taste: easy-going vanilla-flavoured adaptive content; strawberry-fresh user segmentation with Pipeline CRM; and a rich, chocolatey recommendation engine with Azure Machine Learning. 


Theo Paraskevopoulos Founder & CEO - GrowCreate

Theo is Founder and CEO of GrowCreate, a digital agency and Umbraco Gold Partner with offices in Oxford and Cologne; and creator of Pipeline DXS, the Digital eXperience Suite for Umbraco CMS. Since discovering Umbraco 8 years ago, Theo has become a prominent member of the Umbraco open-source community, frequently penning articles and speaking at conferences.